In a move that’s already hated by both streamers and viewers, Twitch recently announced that it would begin testing mandatory mid-roll ads for some viewers, effective immediately. While the revenue from the ads would go to creators, the new ads would happen without their control or knowledge.
Starting today, we’ll be testing automated mid-roll ads for some viewers. These ads will directly support the Creator and won’t run if the viewer has had an ad break in that channel recently. Your feedback is welcomed to help shape this feature!
— Twitch Support (@TwitchSupport) September 14, 2020
The ads will be enabled for both affiliate and partner channels for non-subscribing viewers, with creators getting a share of the ad revenue. The mid-roll ads will play in picture-in-picture format, supposedly reducing disruption, but creators still aren’t happy about the change–which is likely why Twitch has been careful to frame it as an experiment. The mid-roll ads will only be shown to a select group of viewers as part of the initial trial.
As pointed out by The Verge, mid-roll ads have long been a part of the platform–though previously they would be triggered manually by the creator, allowing them to sync ad breaks with a pause in streamed content. Twitch’s own best practice guide says creators should warn viewers when an ad break is coming, which is made impossible by the new change.
Author Hayley Williams
Original Post by GameSpot