If I wrote an article talking about how a huge retailer in the UK, GAME ,was building on there own eSports initiative about 10 years ago people would probably be commenting ripping into me, I mean winning money and prizes for playing games as a team in a huge arena sounds ridiculous right? Well luckily eSports has been growing and growing over the past decade mainly (as much as it pains me to say it) thanks to Call Of Duty although we would be wrong not to mention Halo and their championship series.

Team Envyus winning the CoD Championship.
Call of Duty’s world Championship dishes out huge cash prizes.
The breakdown of the prize pool for the Halo Championship 2017
Halo has massively helped make eSports popular with their huge cash prizes and big teams!

 

 

 

 

 

Last year GAME, the retail chain in the UK, launched an initiative to make eSports more accessible for people and make a local go to spot for people to hang out, a lot like the arcades from the 80’s. They call it Belong by Game.  Effectively it is a Game Store that also has an ‘arena’ where people can come and game.

You can go down to your local Belong Store to relax and play the latest games on the latest equipment with friends or make new ones! On top of this GAME also have their own tournament called ‘Arena Clash’, which I have to admit is ambitious and seems like a bloody awesome idea! So each Belong Store has there own team and all teams battle each other on a weekly basis until the final which takes place at Insomnia the UK’s biggest gaming event.

Powerful Computers are lined up ready to play!
This is just one small area of PC’s in a Belong Arena.

Personally I think initiatives like this are amazing for the local area and it is a perfect example of how a huge company like GAME can positively influence the community. We all remember when we use to go to youth clubs and hang out with our friends, well they were soon shut down but now we can go play the latest games with our friends on the latest technology of the industry! On top of that GAME are making big steps towards bringing eSports and community gaming to people who would of found it hard to be a part of before and that can only mean good things for the gaming industry within the UK.

They are currently a total of 20 Belong Gaming Stores throughout the United Kingdom and each store has its own specifications, equipment and gaming teams! Each team and the stores equipment is named below:

Bradford Rams (Bradford): 12x Playstation 4 Pro, 2x Xbox One X and 10x Xbox One S, HTC Vive VR, 12x High End PC’s.

Tyneside Guardians (Gateshead): 12x Playstation 4, 2x Xbox One X and 10x Xbox One S, HTC Vive VR, Sony Lounge, 12x High End PC’s

Humber Hunters (Hull): 6x Playstation 4 Pro and 6x Playstation 4, 2x Xbox One X and 10x Xbox One S, HTC Vive VR, 12x High End PC’s

Manchester Swarm (Manchester): 24x Playstation 4 Pro, 2x Xbox One X and 22x Xbox One S, HTC Vive VR, Couch Coop, Sony Lounge, 24x High End PC’s

Teeside Steelers (Stockton): 24x Playstation 4 Pro, 2x Xbox One X and 22x Xbox One S, 3x HTC Vive VR, Couch Coop, 18x High End PC’s

York Vikings (York): 16x Playstation 4 Pro, 2x Xbox One X and 14x Xbox One S, 16x High End PC’s

Preston Invincibles (Preston): 24x Playstation 4 Pro, 2x Xbox One X and 22x Xbox One S, HTC Vive VR, 24x High End PC’s

Colchester Centurions (Colchester): 12x Playstation 4 Pro, 2x Xbox One X and 10x Xbox One S, Sony Lounge, 12x High End PC’s

MK Enigmas (Milton Keynes): 12x Playstation 4 Pro,  2x Xbox One X and 10x Xbox One S, Sony Lounge, 12x High End PC’s

Norfolk Nighthawkes (Norwich): 24x Playstation 4 Pro, 2x Xbox One X and 22x Xbox One S, HTC Vive VR, Couch Coop, 24x High End PC’s

Bristol Smugglers (Bristol City Centre): 36x Playstation 4 Pro, 2x Xbox One X and 34x Xbox One S, 2x HTC Vive VR, Couch Coop, Sony Lounge, 30x High End PC’s

Bristol Smugglers (Bristol Cribbs): 12x Playstation 4, 2x Xbox One X and 10x Xbox One S, HTC Vive VR, 12x High End PC’s

Kingston Harriers (Kingston): 12x Playstation 4 Pro, 14x Playstation 4, 12x Xbox One S, HTC Vive VR, 26x High End PC’s

London Lionhearts (London): 12x Playstation 4 Pro, 2x Xbox One X and 17x Xbox One S, HTC Vive VR, Couch Coop, Sony Lounge, 19x High End PC’s

Plymouth Armada (Plymouth): 12x Playstation 4 Pro, 2x Xbox One X and 10x Xbox One S, HTC Vive VR, Couch Coop, 12x High End PC’s

Portsmouth Pirates (Portsmouth): 12x Playstation 4, 2x Xbox One X and 10x Xbox One S, HTC Vive VR, 12x High End PC’s

Clyde Claymores (Glasgow): 16x Playstation 4 Pro, 2x Xbox One X and 14x Xbox One S, HTC Vive VR, 16x High End PC’s

Cardiff Saints (Cardiff): 24x Playstation 4 Pro, 2x Xbox One X and 22x Xbox One S, HTC Vive VR, 18x High End PC’s

Craigavon Kestrels (Craigavon): 12x Playstation 4 Pro, 2x Xbox One X and 10x Xbox One S, HTC Vive VR, 12x High End PC’s

Specifications for High End PC’s:
PC's with Xbox One's underneath.
The High End PC’s are impressive and perform unlike any other.

Motherboard- Strix Z270G
GPU- ASUS STRIX 1080
CPU- i5-7600K
CPU Cooler- Corsair H45
RAM- Corsair 2x8GB Vengeance LPX 2400Mhz
Case- Define Mini C

Prices:

1 Hour Pay to Play (Peak) £7

1 Hour Pay to Play (Off Peak)  £5

1 Hour Couch Co-op Play £5

Single VR Experience £2

10 Minute VR Experience £5

 

Do you share my views on what GAME is doing? Let me know your opinion below in the comments or on our website in the Forums!

As always I will see you on Twitch! 😀